DiGuiseppi Studio News

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A Delicious Taco Themed Photoshoot.

Taco themed social media graphics will never be the same. When asked to come visit Mezon Tapas Bar & Restaurant in Danbury CT to produce an absolutely scrumptious taco themed media graphic, it made me really excited… and hungry. Their incredible array of taco options, combined with select drink discounts, make Taco Tuesday at Mezon,

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The Value of Visuals.

It’s a constant struggle in the world visual design to convince a client about the value of their visual media. The value of vision is unprecedented. Ask any one with glasses, if they’d prefer to have sharper vision. We take it for granted, but we ought to consider the impact of what happens to us

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Spark Digital Marketing Conference. Speaker Spotlight Matt Siegel

Who do you use for your writing? I’m not talking about who does your editing, and who proofreads your work. I’m talking about your actual story. The tone, the vocabulary and the actual ideas themselves. DiGuiseppi Studios has a long working history with our favorite writer and editorial consultant, Matt Siegel. ( Yes, the same

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Domain Names & Website Hosting Explained.

What is a Domain Name? It’s a name you select from an accredited registrar, like godaddy.com. Where you basically rent the ownership and renewals of whatever cheeky phrase or word you’ve selected to name your business. At this stage in the game, they are a hot commodity and some can be valued into the hundreds

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Vector vs Raster

There are two major formats you’re going to see in the world of digital graphic imagery. Remembering which is which, and understanding the uses and benefits of one over another are apart of the learning process.  If you plan to build art through a computer and eventually send that art to print or publish on

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What makes a font a Serif or Sans Serif?

What the hell is a Serif. You hear this word, but you can not remember which is which. Is it the font with the little “Thingys” off the ends of the letter shapes? or is it the one without?  During the brand process, one of the early considerations will be that of selecting typography to

How to design a logo mark. The Logo design workflow process.

A logo mark is the visual cornerstone of every single business.  It’s your first impression and carried opinion. It’s your courage and your uniqueness.  If you don’t have a logo yet, then let this info graphic serve you as a starting point for your battle plan. If your brand is need of a redesign, or

How To Build A Website. The Design Workflow Process.

There are far too many details to spell out when building, launching and fine polishing a website interface. Your company’s website interface should be user friendly, mobile friendly, and do a stellar job of turning visitors into customers. See the DiGuiseppi Studios workflow process infographic that details the step by step process. Graphic copyright DS

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The Ultimate Color Source Guide. Using PMS Colors.

What you see on screen is not what you get on paper. When trying to take your masterful design from the digital proof to the tangible printed piece, you must consider how the ink will hit the paper. Paper type, color choice, and trapping one color to another are among the many things to consider.

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Birthday Sangria. Tasty Graphics

The folks over at Mezón Tapas bar & Restaurant are serious about sharing their love. Love of food, drink and Latin culture. We crafted this tidy little vector graphic to perfectly tell the story about their new Birthday offering. Their guests may enjoy a free pitcher of their famous house Sangria on their Birthday. Just

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Your Decals Go Here.

Custom Vehicle Graphics to spread your message. The most cost-effective and double-use form of advertising is definitely Vehicle Graphics. If you’ve got a company vehicle and travel to and from work sites, you could be spreading the love effortlessly. I mean, you are driving around anyway, might as well cash in on the exposure of

A Marketing Lesson from Breaking Bad.

When it comes to making your own product, it’s a good idea to consider a few things. First and foremost, your product must be of great quality. No one is going to fall out of their chair for a subpar, half-crafted, partially gelatinized non-dairy gum-based beverage. Make sure you source the finest quality whatever to

Running Your Business Like a Sith.

Don’t believe in dark force powers? That’s okay, you don’t need to fully “believe” in order to reap the benefits of the dark side. A shrewd business demeanor and pristine execution of protocols are important ethics for those aiming toward success. Not to mention having control of the force. Hypothetically, let’s pretend that you’re Lord

Give up creative control.

Client meddling comes at a cost in this Fibonacci-inspired guide to setting your fees. Calculating your rate as a designer or illustrator is a notoriously tricky task, as is managing clients that think they can design. If you can relate to either of these situations, then you’ll appreciate the latest image to go viral on

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Branding 102. Your Typography

  About Typography. If you’re going to put text into anything, you should consider learning some of the industry’s best practices. There are many ways you can leverage the style and size of any type arrangement in order to perfectly tell your story. All typefaces or letter forms have a style, shape and even time

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Branding 101. Your Logo.

Your Logo Mark. The best logos tell stories, no matter how brief or intricate. The first insignias were born in the old days by marking a shield or war banner. I think that the logo should be taken as seriously now as it was in the days of old. If more businesses curated a beautiful