Focus

The Digital Medium. The Spark of Ideas.


Enduring patience and inspiration to re invent. Dreaming in digital and crafting the next generation of visual media. We press onward toward the next level of web design and graphic styling.  We offer a comprehensive array of media creation services. Our specialty design services cover the most important areas of the modern marketing scene.


Creative Design + Consultation Services.

Creative Direction, Annual Marketing Management

Any brand with a history of excellence knows the importance of marketing. Because if you stop sending out your message, you may as well not exist.

We serve as a think tank and battle plan designer for the annual release of media. While maintaining the highest quality of image and final presentation.

Skill Sets

  • Industry Knowledge
  • Experience
  • Taste
  • Attention to Detail
  • Salesmanship

Fine Art & Illustration

Oftentimes, as painter Edward Hopper wrote, projects require more than letters and pixels: “If I could say it in words, there would be no reason to paint.”

Our team is classically trained in fine art and illustration, empowering us to deliver not only digital artwork, but artwork from any medium including hand-drawn illustrations, paintings, ink work, and fine art photography. See the work of Fine Artist and Designer Andy DiGuiseppi.

Skill Sets

  • Composition
  • Balance
  • Style
  • Craft
  • Originality

Graphic Design & Print Production

Just because the process of printing has evolved so dramatically over hundreds of years doesn’t mean its progress has stopped—or even slowed. Print production, instead, demands rigid tolerances while offering unlimited options for enhancement and optimization.

If it can be printed, we can perfectly design and execute it—and we have perfectly designed and executed it before. Our print design specialties include business cards, advertisements, corporate stationary, brochures, flyers, postcards, posters, newsletters, magazines, book layouts, cover designs, interior office artwork, and more.

Skill Sets

  • Typography
  • Style
  • Color Theory
  • Layout
  • Print Pre Press

Logo Design & Branding

Your mark is more than your logo; it’s each potential client’s first impression and the starting point for every relationship and exchange associated with your company name.

When you allow us to design and craft this cornerstone of your image, you’re ensuring this impression is actively curated to maximize the delivery of your brand, personality, and key market strengths/differentiators.

Each turn in this process is critical, from selecting the typography and color pallet to styling supporting imagery, text, and original artwork/photography.

Skill Sets

  • Market Research
  • Vector Illustration
  • Impression
  • Consistency
  • Copyright

Web Design & Code Development

A solid website design is a must—not just due to its visual appeal (e.g., this), but due to the information it conveys to both potential clients and search engines.

We take into account all of this, giving your site a customized architecture in terms of styling, layout, navigation, and coding—along the way, of course, optimizing all of this for both clients and search engines (seo).

Skill Sets

  • User Experience
  • Server Side
  • WordPress
  • PHP
  • HTML
  • CSS

Search Marketing & Site Optimization

Clients shouldn’t just reach your website—your website should reach your clients (and capture information to help analyze and maximize traffic).

Your think-tank and coder, we’ll build web campaigns that perform by creating the right angles and messages—and then communicating these messages via seo campaigns, banner advertisements, landing and squeeze pages, HTML emails, social media campaigns, and visual media.

Skill Sets

  • Analytics
  • Keyword Research
  • Link Building
  • Content SEO
  • Advertising Graphics

Fine Art Photography

Simple stock photography has its place—but so does original photography (e.g., this).

Kafka once wrote, “a book ought to be an ice pick to break up the frozen sea within us,” and we think the same ought to be true for a photograph (and the seas, as well, within your clients).

We offer professional product photography, food and restaurant photography, fine art photography, and, of course, custom portraits on-location in Connecticut, New York, and Virginia.

Skill Sets

  • Lighting
  • Composition
  • Style
  • Post Production
  • Photo Manipulation

Copywriting & Editing.

There is such a thing as a perfect passage, but it doesn’t come easy. To be effective and cohesive in terms of clarity and branding, your text should be as highly strategized as the rest of your site—and kept continually fresh and accurate.

Our nationally published and award-winning in-house writer will create the text you need (or polish the text you have) to ensure each stroke of the pen is reflective of your brand and aspirations.

Skill Sets

  • Vocabulary
  • Spelling
  • Grammar
  • Tense
  • Tone
  • Style

Andy DiGuiseppiFocus