All posts tagged: logo design

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Vector vs Raster

There are two major formats you’re going to see in the world of digital graphic imagery. Remembering which is which, and understanding the uses and benefits of one over another are apart of the learning process.  If you plan to build art through a computer and eventually send that art to print or publish on

How to design a logo mark. The Logo design workflow process.

A logo mark is the visual cornerstone of every single business.  It’s your first impression and carried opinion. It’s your courage and your uniqueness.  If you don’t have a logo yet, then let this info graphic serve you as a starting point for your battle plan. If your brand is need of a redesign, or

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The Ultimate Color Source Guide. Using PMS Colors.

What you see on screen is not what you get on paper. When trying to take your masterful design from the digital proof to the tangible printed piece, you must consider how the ink will hit the paper. Paper type, color choice, and trapping one color to another are among the many things to consider.

A Marketing Lesson from Breaking Bad.

When it comes to making your own product, it’s a good idea to consider a few things. First and foremost, your product must be of great quality. No one is going to fall out of their chair for a subpar, half-crafted, partially gelatinized non-dairy gum-based beverage. Make sure you source the finest quality whatever to

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Branding 101. Your Logo.

Your Logo Mark. The best logos tell stories, no matter how brief or intricate. The first insignias were born in the old days by marking a shield or war banner. I think that the logo should be taken as seriously now as it was in the days of old. If more businesses curated a beautiful